About alex

Owner & CEO

Alexandria Higgs, the powerhouse behind ALEX&RIA. With a lifelong love for music and a flair for the behind-the-scenes magic, Alexandria brings a unique blend of passion and expertise to the table. With a Bachelor's in Journalism and a minor in Entertainment Media Management from Georgia State University, Alexandria's journey began early, honing her skills as an A&R for local talents

With 15 years of finely tuned industry experience, Alexandria boasts a classically trained ear and a diverse skill set that spans music venue management, artist booking, tour logistics, and A&R. Her portfolio gleams with collaborations with A-list artists, showcasing her knack for nurturing both established icons and rising stars. 

Alexandria's mission is to uplift artists, guiding them toward the pinnacle of their careers.